Courses Overview
The course aims at providing a comprehensive coverage including all important subject areas & disciplines relevant to international marketing operations. A brief outline of each area is mentioned below:
a] International Marketing
This includes marketing of Industrial & Consumer Products, identification of Export Markets, Product Development & Adaptation, Export Pricing, Selection of Agents, and other distribution channels, Procurement for exports, settlement of Trade Disputes, Marketing Information System. The aspect of Physical distribution with emphasis on International Transport systems and various aspects of infrastructure for transport & physical movement of Primary commodities and manufactures.
b] International Business Environment
The areas covered under this include; world resources, Trade patterns & marketing Practices of developed market economics & the centrally planned economics, Regional economic groupings, International Economic Organisation like; WTO, UNCTAD, WORLD BANK, IMF, etc. It also include, growth of exports during the five years plans, Commodity composition, direction of India's Exports, diversification & structural changes, institutional set up for exports & analysis of growth items their problems and prospects.
c] International Marketing Research
d] Financial Management of Export Enterprises
e] Managerial Economics
f] International Procedures & Documentations
The major areas covered under this are Export Licensing, Registration formalities, Exchange Control & Regulations, Export Finance, Exim Bank, Marine Insurance, Export Payment Terms, Export Contract, Export Credit Guarantee Corporation, Export House, Trading House, Star Trading House. Super Star Trading House, Quality control & Pre-shipment Inspection, Commercial Practices, Quota Policy, GSP, Export Promotion Councils etc.
a] International Marketing & International Logistics
b] International Marketing Environment
c] Export Documentation
d] Import Documentation
e] Govt. Policies
a] Management Principles & Practice
b] Marketing Management
c] Financial Management
d] Office Management
e] Managerial Economics
f] Production Management
g] Advertising Management
h] Personnel Management
a] Principles of Public Relations
b] Tools & Media of Public Relations
c] Corporate Public Relations
d] Advertising Principle & Practice
e] Creative Advertising, Art & Production
f] Editing
a] Marketing Management
b] Sales Management
c] Sales Promotion
d] Advertising Principle & Practice
e] Marketing Research
f] Managerial Economics
a] Marketing Management
b] Sales Management & Promotion
c] Advertising
d] Marketing Research
a] Personnel Management Principle & Practice
b] Industrial Relations
c] Laws on Industrial Relations
d] Labour Welfare & Social Security
This course covers the area - Office Management, Office Location Planning, Office Environment, Office layout and Furniture Design, Forms Design and control, Records and filing, Office Machines and equipments, Office Services etc.