The Communication Design program applies human-centered methods to the creation of new communications, including interactive, electronic and print publications, information systems, software, animation, Web services, and other media. Students explore how people send, receive, analyze, share and interact with information and rich media, and the influences of new technologies on how people can, should and do communicate.

The Product Design program focuses on physical products and environments. With the underlying goal of maximizing user experience, the program emphasizes both appearance and performance, and explores issues of material and form, manufacturing, interaction, embedded computing, and product life cycles. Students are encouraged to go beyond designing an individual product, to designing holistic systems of products and environments that work together to meet user needs.

Fashion Communication is a new but very exciting field that has opened up in the fashion industry. In today's scene of extremely fast developments in the fashion industry, many Indian brands are competing with international brands. This has opened up tremendous possibilities for a designer of fashion communication, who will work on design strategies, brands, portfolios etc. He / she will also work on areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising, public relations, and creative writing. The students passing out, will have high level skill and domain knowledge, and emerge as professionals who offer the extremely effective communication solutions for the fashion and lifestyle industry.

This program provides you with practical and theoretical understanding of contemporary fashion design for the market. Balancing conceptual, technical and fashion design skills, the program develops creative knowledge of the design process and an understanding of garment construction and manufacturing in women's wear, men's wear and children's wear. The application of textiles and the ability to identify contemporary social and fashion trends, technical and manufacturing systems is also explored. You will be guided by the exploration of design principles; the ability to evaluate mood, silhouette, fabric and colour; and technical application and innovation.
Graduates will be able to develop their positions as contemporary and creative fashion designers, working as strategic team members, leaders, and independent designers or in many of the specialized areas within the fashion industry.

SID has planned to start following Post Graduate courses:

Master of Design (M. Des.) in Animation

Master of Design (M. Des.) in Design Management

Master of Design (M. Des.) in User Experience Design

SID has planned to start following Under Graduate courses:

Bachelor of Design (B. Des.) in Fine Arts

You have to register for SET 2007. SET 2007 entrance test will be conducted during May 2007. You can also visit
www.set-test.org  for further details.

Prospectus is available at SID office between 9.00 a.m. to 5.00 p.m. against payment of cash Rs. 1,200/-

INTERNATIONAL CANDIDATES ARE NOT REQUIRED TO APPEAR FOR SET (FOR DESIGN). THEIR ADMISSION WILL SOLELY BE ON THE BASIS OF THEIR PORTFOLIO AND ON INFORMATION PROVIDED IN THE SID APPLICATION FORM AVAILABLE WITH SID PROSPECTUS.

Calendar     Calendar       19 February 2007. Online Registration at www.set-test.org   21 February 2007 to 4 May 2007. SID Prospectus and Application Form   5 May 2007. SET test for Design.   11 May 2007. Last date for submitting Institute's Application form   21 May 2007 . Declaration of Merit List on SID Web site   2nd Week of June 2007. Studio test and personal interview